Transparency in Partnerships with Patients and Medical Institutions
Guidelines for Transparency
The mission of an R&D-oriented pharmaceutical company is to contribute to the health of people and medical care around the world through continually researching and developing new drugs and steadily bringing these to market, under the objective of creating "patient-participated medical care.
In order to fulfill this mission, it is essential to collaborate with research organizations including medical institutions and universities in all stages from drug discovery to post-marketing information provision activities ensuring the proper use of pharmaceuticals.
With representatives of patient groups sitting on an increasing number of government committees and investigative commissions as governments and the medical community put greater emphasis on the "voice of the patient," patient groups have become important stakeholders in the mission to improve medical care.
At Sumitomo Dainippon Pharma, we believe that it is critical to raise awareness and increase understanding throughout society that activities designed to improve coordination between medical institutions and patient groups are undertaken in accordance with high ethical standards.
The Japan Pharmaceutical Manufacturers Association (JPMA) issued its Transparency Guideline for the Relation between Corporate Activities and Medical Institutions on January 19, 2011, and its Transparency Guideline for the Relation between Corporate Activities and Patients' Groups on March 14, 2012.
As a member of the JPMA, we established our own Guidelines for Transparency in Partnerships with Medical Institutions in October 2011 and Guidelines for Transparency in Partnerships with Patients' Groups in April 2012. In accordance with these guidelines, we publicly disclose information on our corporate website on such issues as payments that we make to medical institutions, medical professionals, and patient advocacy and support groups.
Fair Promotion Activities
To implement appropriate fair promotion activities, we have formulated our own standards of conduct and provided regular education and training for employees. The original standards are developed and revised accordingly in line with the JPMA Code of Practice and the Fair Competition Code concerning Restriction on Premium Offers in Ethical Pharmaceutical Drugs Marketing Industry which is specified by the Fair Trade Council of the Ethical Pharmaceutical Drugs Marketing Industry.